Coffee RAGE!

If you live in Canada or the US and you watch network television, you’ve probably seen this commercial or similar ones.

Why this makes me angry

I like coffee. I drink it with sugar and cream and that’s ok.

It makes me angry when someone believes that there is only one right way to do anything, especially when it involves food or drink.

I just want to grab them by the judgmental collar and yell. ARGGG!

The theory behind the commercial isn’t new, it’s playing on the feeling that coffee is no longer pure. It’s the same sort of sentiment you see in #Gamergate, #womanruinsciencefiction and #fakegeekgirl. It’s a feeling that you aren’t special anymore because other people like something.

It’s the stupidest reaction but common. Just because you can buy a Latte, Cappuccino, Espresso, etc; doesn’t mean you’re black coffee tastes any worse.

Coffee beans are an ingredient. Are you going to go yell at the French for making croissants because the only bread flour should be used for is white bread? No. If we can use an ingredient in a new way, that’s great, variety is awesome.

“We went back to the source.” I highly doubt they went to Ethiopia and asked the original farmers how they have their coffee.

Have some coffee knowledge:

Click on the image for the rest of the 15 Coffee facts at theOatmeal.com
Click on the image for the rest of the 15 Coffee facts at theOatmeal.com

Advertising Failure?

Now if you’ve tasted Nabob coffee you have your own opinions on it. On average I find it’s a step above battery acid. But that’s not important apparently.

In advertising, brand, name, and recognition are what you’re selling.

All this commercial does is reinforce the belief that brewed coffee is the best kind of coffee. Not that Nabob coffee is the best. The commercial is obviously trying to say that you should brew their coffee instead of buying a 5 dollar Starbucks drink. I think this is a mistake. I think they’re selling fear of change.

This commercial makes me so angry I rant at the TV every time I see it. My wife could probably repeat word for word my rage rants. But I had to spend fifteen minutes searching for the commercial because I couldn’t remember the brand. To me that’s failure.

Sure it’s memorable but only the content not the brand.

Is this really worth a 500+ word rant?

YES!

This commercial is a sign of what is currently most wrong with western society. Fear of change.

We live in a paradoxical time where new and amazing technology is being developed faster than we can keep up, but we are paralyzed in fear of that same technology. Technology and media is redefining our everyday lives in amazing and beautiful ways. We have instant access to the complete collection of human knowledge and we can communicate with each other instantly from anywhere, heck we can control a robot that’s on another fracking planet.

It’s time to stop being upset and sad that things aren’t the way they were. It’s one thing for an 80 year old to talk at length about the good old times but I’ve been hearing more and more 20 year olds decrying the death of society and how things were better in the past. (Yes I’m looking at you Pluto deniers.)

Things change… Get over it!

Nostalgia is a nice place to visit but don’t live there.

 

What’s your favourite nostalgic memory of “The Good Old days”?

Eric