Hello Imaginary Friends, Coffee Drinkers, Crochet lovers, and all around awesome fans,
At Comiccon I told a lot of you that we were going to be a Geek Market in the fall. I lied, or better, I was a little arrogant. You see, we weren’t accepted at the time, but I felt that the strength, and uniqueness of our product was enough to guarantee us a spot.
Like I said, it was arrogant and I must apologize because JenEric Designs and Gourmet Coffee will not be attending. This Fall’s event is a juried event. They, from what I’ve been told, judged quality of product, uniqueness of product, and visual appeal of tables/booths.
We were told that we scored well in the first two, but for vendors in our category we scored poorly on visual appeal. We’re on the wait list but I’m not expecting to be going.
My first reaction was anger (rejection hurts) and then I took a long hard look at our booth and I realized that I’ve been neglecting evolving the outside look. I’ve concentrated really hard on storage in the booth to make sales go faster and on coffee products.
My second reaction was confusion. I had no idea what to do to improve. So I contacted Geek Market and asked to know the criteria, our scores, and what category we are considered. (Being both coffee and crochet can put us into multiple categories.) We received a reply on May 19th saying that they’d get back to us in a couple of days.
It’s humbling to be told that your table isn’t visually appealing, but we’ve taken steps to try and make it better. We’ve ordered custom printed table cloths, and I’m working on a way of adding levels to our display.
I hope that we’ll be able to get back into Geek Market in the future. Sales are good and I know there are certain fans that we only get to see at that event.
Once again, I’m sorry,