Coffee RAGE!

If you live in Canada or the US and you watch network television, you’ve probably seen this commercial or similar ones.

Why this makes me angry

I like coffee. I drink it with sugar and cream and that’s ok.

It makes me angry when someone believes that there is only one right way to do anything, especially when it involves food or drink.

I just want to grab them by the judgmental collar and yell. ARGGG!

The theory behind the commercial isn’t new, it’s playing on the feeling that coffee is no longer pure. It’s the same sort of sentiment you see in #Gamergate, #womanruinsciencefiction and #fakegeekgirl. It’s a feeling that you aren’t special anymore because other people like something.

It’s the stupidest reaction but common. Just because you can buy a Latte, Cappuccino, Espresso, etc; doesn’t mean you’re black coffee tastes any worse.

Coffee beans are an ingredient. Are you going to go yell at the French for making croissants because the only bread flour should be used for is white bread? No. If we can use an ingredient in a new way, that’s great, variety is awesome.

“We went back to the source.” I highly doubt they went to Ethiopia and asked the original farmers how they have their coffee.

Have some coffee knowledge:

Click on the image for the rest of the 15 Coffee facts at theOatmeal.com
Click on the image for the rest of the 15 Coffee facts at theOatmeal.com

Advertising Failure?

Now if you’ve tasted Nabob coffee you have your own opinions on it. On average I find it’s a step above battery acid. But that’s not important apparently.

In advertising, brand, name, and recognition are what you’re selling.

All this commercial does is reinforce the belief that brewed coffee is the best kind of coffee. Not that Nabob coffee is the best. The commercial is obviously trying to say that you should brew their coffee instead of buying a 5 dollar Starbucks drink. I think this is a mistake. I think they’re selling fear of change.

This commercial makes me so angry I rant at the TV every time I see it. My wife could probably repeat word for word my rage rants. But I had to spend fifteen minutes searching for the commercial because I couldn’t remember the brand. To me that’s failure.

Sure it’s memorable but only the content not the brand.

Is this really worth a 500+ word rant?

YES!

This commercial is a sign of what is currently most wrong with western society. Fear of change.

We live in a paradoxical time where new and amazing technology is being developed faster than we can keep up, but we are paralyzed in fear of that same technology. Technology and media is redefining our everyday lives in amazing and beautiful ways. We have instant access to the complete collection of human knowledge and we can communicate with each other instantly from anywhere, heck we can control a robot that’s on another fracking planet.

It’s time to stop being upset and sad that things aren’t the way they were. It’s one thing for an 80 year old to talk at length about the good old times but I’ve been hearing more and more 20 year olds decrying the death of society and how things were better in the past. (Yes I’m looking at you Pluto deniers.)

Things change… Get over it!

Nostalgia is a nice place to visit but don’t live there.

 

What’s your favourite nostalgic memory of “The Good Old days”?

Eric

Chivalry Should not Mean Chauvinist

I am a Giant Squid of Anger because of this article.

“You keep using that word. I do not think it means what you think it means.”

First I’d like to dispel the myth that Chivalry has anything to do with sex or gender. All definitions from the Oxford English Dictionary.

The word Chivalry has changed over time. Starting out in the Middle Ages (early 1300’s but who’s counting), the world simply meant Knights or horsemen equipped for Battle. It was adapted from the French Chevalerie which meant man fighting on horse.

Shortly after, it was changed to mean acts of bravery or honour on the battlefield.

Let’s skip a few hundred years. In the early 1800’s it started to mean “Gallant Gentleman” and represent everything that is knightly.

The wonderful French and British Romantic poets glorified the simpler time that was the dark ages and what they called the Chivalrous Code. Which meant, “The brave, honourable, and courteous character attributed to the ideal knight; disinterested bravery, honour, and courtesy.”

Nowhere before 1832, did Chivalry have anything to do with women. Other than that the Chivalrous Code said that knights must protect the weak.

Victorians were dumb

I like my steampunk as much as the next geek but the time period is horrible for women. We are still dealing with the shit that the Victorian’s shoved into our collective consciousness.

It was during this period that Chivalry took on the more modern and disturbing meaning of, “courteous behaviour, especially that of a man towards women.”

Even then Chivalry wasn’t only towards women.

When they were handing out brains, you said, “No thanks I’m afraid of flying.”

Somehow, chauvinistic morons have tried to appropriate a word that meant being nice to people and killing the bad guys into a word that means women are deluded and weak.

The author states that in our world of instant hookups (sure dude) chivalry is dead.

“All I know is, the more I look around, the less I see men treating women the way that we’re raised to. What happened to paying for dinners and drinks? What happened to pulling out chairs and holding doors? What happened to walking on the outside, closest to the street and all that sh*t?”

Avoiding the horrible crime of ending a sentence with a preposition, why does he think these things are important?

A man paying for dinner and drinks makes perfect sense in a world where women have no money of their own but when women make as much money or more than the man why the hell should a guy go broke for a date?

Pulling out a chair is respectful and something that should be done with anyone who would have trouble moving their chairs back towards the table alone. Women in tight corsets and pencil skirts might have this issue, men in skinny jean will also.

As for walking on the outside on a sidewalk, well some rules were developed for a different time. This was established so women wouldn’t get shit on their heads or splashed on them from carriages. Now they might get splashed by a car or bus (stupid busses) but walking on the outside isn’t going to help a girl in this case since the wave of water won’t be blocked.

And my personal pet peeve. I have been berated, insulted, yelled at, and in one case kicked, for opening a door for a woman. That hasn’t stopped me from doing it for the simple reason that I don’t do it for women exclusively. I do it for any human being and occasional pets. If I get to the door before you, I will open it for you and hold it open. I don’t care who you are.

The rest of the article is a combination of shaming and pining for a better time, in other words bullshit.

“Be excellent to each other….and….PARTY ON, DUDES!”

Let’s take back the word Chivalry and give it a new meaning. Let’s make it mean something positive and loving. I propose a new definition:

“The act of being noble, selfless, kind, and helping others without reward or ulterior motives.”