Today I want to talk to all you authors, publishers, and people who want to make books. Formatting a book, even something as simple as a novel, isn’t just knowing a few things in Microsoft Word. It’s also knowing industry standards, font combinations, typesetting, and the difference between a print and electronic book.
That’s not going into the little flourishes like separators or the difference between different genres. For example, a fantasy book is more likely to have a classic font, while a horror novel might have a more modern font.
A good layout artist will walk you through the process and help you choose the best options to make your book look as good as it deserves. The process should be painless and you should get unlocked copies of your document after you’re done.
I can hear you thinking, “I already have to pay a cover designer, editor, and printer for my book! I’ll just do it myself.” That’s a perfectly logical and understandable thought. However a layout artist is worth the cost if only in saving you time and frustration. What will take you weeks of research, and even more in applying the format, will take a layout artist days.
They can also help you avoid legal issues with fonts, since most layout artists collect them like they’re going out of style.
If you do a search, you’ll find people charging up to $2000, and you’ll find some that charge $50. What should you be paying? That depends on the size and complexity of your book, along with the experience and skill of the layout artist. I was told at a writer’s convention that you should be paying around $300 for a good sized novel.
If you take into account the time saved, (which you can use to write) the step by step guiding, and the fact that your book will look amazing; I think it’s certainly worth it. (I might be a little biased)
If you have a project you need a layout artist for, check out JenEric Designs’ prices for your Layout design.
I once noticed a book change from serif to sans serif fonts in the middle with no explanation. Have you seen any terrible layout mistakes in a book?